The challenges and successes of product-led transformation

Helping companies transform by changing the way they think.

Feb 23, 2023



min read

The word change in neon lights

In our rapidly changing world, companies need to stay ahead of the curve or risk being left behind. One way to do this is through product-led transformation (PLT), which, traditionally, is a process that involves using Agile practices to create products that are user-friendly and intuitive. However, this approach can be more widely applied across an organisation. Implemented correctly, this kind of transformation impacts the whole business and helps build customer loyalty, generate revenue, and increase efficiency. Here at Spinning Fox, we've partnered with start-ups that were born with Agile at their core through to large enterprises that know they need to change but are still struggling. Let’s take a little deep dive into how PLT can make a big difference for businesses.

Product Development with Agile Practices

At its core, PLT is about using Agile practices to develop products. This means working in short sprints to quickly deliver features that are useful and relevant to customers. It also means putting user experience first—understanding how customers use your product and how their feedback can help shape the product’s development over time. By working this way, teams can deliver high-quality solutions faster than if they relied on traditional waterfall processes.

The Use of Change Agents

In order to gain wide adoption businesses should look at how they can introduce change agents. Those that can be planted across the business to story tell and demonstrate how it can be implemented successfully, especially when trying to get senior buy-in.

Avoid jargon:

It is important for everyone in the organisation, not just those with digital roles, to embrace product-led transformation. This approach will affect all parts of the organisation, and it is crucial to make it accessible to everyone, especially senior executives, by addressing their questions clearly.

Create an outcome-focused product roadmap:

Focus on outcomes rather than features when developing a product roadmap. While it may not always be possible to provide certainty, setting clear milestones and creating a transparent roadmap that allows for flexibility can increase certainty and ensure regular updates for senior executives.

Shift the questions you ask:

One way to encourage a product-led approach is to ask different questions that promote experimentation and innovation. The culture should be geared towards experimentation, and the questions should reflect that.

Share customer feedback regularly:

Sharing customer feedback and reactions with senior leadership can be a powerful way to gain support for a product-led approach. Seeing how customers actually behave and think can be a sobering experience and increase buy-in for the product-led approach.

Cross-Departmental Collaboration

Product-led transformation isn’t just about software development; it’s about transforming the entire company culture from top to bottom. To achieve this, companies need to break down silos between departments so that everyone can work together towards common goals. This means that marketing teams should be collaborating with product teams, sales teams should be talking with customer success teams, and so on. By creating an environment where everyone is on the same page and working together towards the same goal, organisations can move faster and more effectively than ever before.

Partnering with Experts

The journey of becoming product-led requires practice until it becomes second nature for everyone involved. Those unfamiliar with Agile practices should consider partnering with an agency or consultant that has always worked this way—their culture and approach will rub off on your business as you learn from them along the way.

Product-led transformation is a powerful tool for organisations looking to stay ahead in today’s fast-paced world. By embracing Agile principles when developing products, breaking down silos between departments, and partnering with experts who have experience in this field, businesses can make huge strides towards achieving their goals in record time! If you want your business to succeed in today's digital era, then PLT is definitely worth considering as part of your overall strategy moving forward.

the author

James Marshall

Managing Director

James has over 15 years of agency experience partnering with global clients such as Dyson, Adidas, Nike and PepsiCo. He has also lead product teams in the delivery of solutions such as the HSBC Mobile Banking App and the Nike Running Club app.