BTU
An immersive gaming concept called for a vivid engaging UI.
Client
BTU
Problem area
Getting a new product idea off the ground.
Services provided
Market and user research, facilitation of design workshops, experience design, prototyping, UI kit and mobile app development, usability testing.
BTU set out to create a peer–to–peer gaming platform offering real–money matchups for competitive players — but needed more than an idea to break into a crowded gaming market. They required a fast, focused route to market validation: a high–quality MVP that could support live user testing and early strategic conversations.
We partnered with BTU from early concept through to launch, guiding product definition, experience design, and development. The result: a working MVP with real–time features, secure onboarding, and a user journey built for competitive play — all delivered on a startup timeline and budget.
The concept features a range of game modes.
The status quo: a strong idea, but no path to market
BTU's founding team had a compelling concept but needed help shaping it into something tangible. Without a functioning product, they couldn't test with real users or refine their go–to–market approach. Without clear UX or scoped technical plans, there was a risk of wasted effort, missed opportunity, and slow momentum in a fast–moving gaming space.
The finished prototype is real downloadable app.
We worked with gaming experts to get real industry insight.
The challenge: move fast, stay lean, build for trust
The brief was to deliver a credible MVP, fast. The challenge was balancing technical complexity — like real–time data handling and onboarding — with the need for speed and cost–efficiency. BTU also needed to validate core gameplay mechanics, anti–cheat systems, and user flows while building trust with a gaming audience used to slick, competitive platforms.
Examples from over 130 UI's we built to test concepts.
Our approach: collaborative prototyping and startup–ready engineering
We kicked off with collaborative workshops to define the MVP's scope, features, and priorities. Market research and user insights helped us design clear user journeys and trust–building experiences. We rapidly prototyped key flows, then used React Native, Firebase, and Expo to build a scalable MVP — complete with authentication, matchmaking, and game tracking. Regular testing and feedback loops helped refine the experience and ensure technical feasibility.
Stat
3
Concepts explored
Stat
130
UI's designed
Client quote
"Spinning Fox's high–quality work enabled us to gather valuable insights for refining the app and understanding market reception. Their user–centric approach was crucial."
Founder, BTU
The MVP provides a full end-to-end experience of the concept.
The outcome: a functional MVP ready for testing and traction
BTU now has a working cross–platform MVP that delivers live match setup, secure user flows, and a credible visual experience. It's already being used to test with real users, explore product–market fit, and guide investment and feature decisions. The MVP laid a strong foundation — delivered fast, aligned with user needs, and designed to evolve.
Client quote
"Their effectiveness, responsiveness, and clear communication throughout the project were notable."
Founder, BTU
+44 (0) 7862 024 527
"Everyone on the Spinning Fox team is truly dedicated to their craft and passionate about user-centric design. They're an absolute pleasure to work with."
SANS Institute
